A name used by a merchant or manufacturer to differentiate its products is known as what?

The term that describes a name used by a merchant or manufacturer to differentiate its products is a trade name. This is the official name under which a company conducts business and is often used to represent the brand in the market. A trade name helps consumers identify the source of the products and services and distinguishes them from competitors.

While a trademark is also related to branding and differentiation, it specifically refers to the legal protection afforded to a symbol, design, or phrase that identifies and distinguishes the source of goods or services. It is possible for a trade name to function as a trademark if it meets the legal requirements for trademark protection.

Copyright, on the other hand, pertains to the protection of original works of authorship, such as literature, music, and art, rather than product names. Intellectual property is a broader concept that encompasses various forms of legally recognized rights that pertain to creations of the mind, including trade names, trademarks, patents, and copyrights.

Understanding the nuances between these terms is crucial in the context of international business, as effective branding and legal protection of brand names are essential for competitiveness in global markets.