What does the term 'cross-cultural communication' refer to?

The term 'cross-cultural communication' primarily refers to interaction between people from different cultural backgrounds. This encompasses how individuals from diverse cultures exchange ideas, values, and messages, and highlights the importance of understanding cultural differences in communication styles, norms, and practices. Effective cross-cultural communication is essential in today's globalized world, where business and personal interactions often involve individuals from various cultural contexts.

While the study of cultures and their impact on communication is an important aspect of understanding cross-cultural dynamics, it does not fully capture the practical aspect of actual interactions that occur between individuals. Similarly, focusing on a specific type of business negotiation style or the ability to translate languages effectively neglects the broader and more interactive nature of cross-cultural communication. The essence of this term is rooted in the dynamic exchange and interaction that takes place due to cultural diversity.