Which strategy focuses on creating competitive advantage through a unique positioning?

The strategy that centers on creating a competitive advantage through unique positioning is best identified as the international strategy. This approach emphasizes distinguishing a company's products or services in global markets by leveraging unique attributes that appeal to diverse international customers.

In the context of international operations, the focus is on how a company can differentiate its offerings in various markets according to local needs while maintaining a recognizable global brand identity. This unique positioning can stem from various factors such as innovative technology, superior quality, brand reputation, or tailored marketing strategies that resonate with international audiences.

While corporate strategy outlines an organization’s overall direction and aims, domestic strategy restricts itself to local competitive environments. Conversely, multidomestic strategy involves customizing products and marketing strategies to align closely with the various local markets, which does allow some level of unique positioning but is primarily about local responsiveness rather than a cohesive global competitive stance. Thus, international strategy stands out as the most fitting choice for emphasizing distinct competitive advantages across multiple markets.